Heidi Klum, supermodel-mogul extraordinaire, has signed a fragrance deal with Coty Beauty to create her first signature scent called Shine, due out in September.
"Heidi has a unique position in the market," said Steve Mormoris, senior vice president of global marketing for Coty Beauty, in an interview with WWD. "She is not just a supermodel or a celebrity -- she is also a businesswoman. She is very multifaceted -- we plan to create a fragrance which celebrates all of those facets."
"Heidi Klum's radiance, warmth and spontaneity are perfect for Coty," Bernd Beetz, chief executive officer of Coty Inc, told WWD. "Her personality and business ventures will help Coty reach untapped audiences."
~XOXO FashionHustler
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