Derek Lam announced plans to introduce an original collection to be sold exclusively on eBay, which is the world's largest online marketplace and a leading U.S. destination for fashion.
"Having a direct and immediate dialogue with the online audience is what makes fashion exciting and relevant in this moment,” said Derek Lam. "eBay’s technology offers me a unique and innovative opportunity to reach new and existing customers directly, and to create fashion they desire.”
Lam will unveil a ready-to-wear collection of original designs at a presentation during New York Fashion Week in February 2011 and invite shoppers to vote for their favorites on eBay.com. His final collection will be available for purchase in Spring/Summer 2011 at accessible, fixed price points—delivering shoppers immediate, in season access to Lam’s signature designs at excellent value, exclusively on eBay.
Lam has received abundant recognition within the fashion industry, winning the CFDA Perry Ellis-Swarovski Award for Emerging Talent in Womenswear in 2005, the Vogue/CFDA Fashion Fund Prize in 2005 and the CFDA Accessory Designer of the Year Award in 2007. He launched his label in 2003 – sold at Lam’s two retail stores, online at DerekLam.com and at premium retailers including Saks Fifth Avenue, Bergdorf Goodman and Barney’s – and was named creative director of Tods in 2006. Lam’s clientele includes Kate Hudson, Jessica Alba, Leighton Meester, Rachel Bilson, Kate Bosworth and Anne Hathaway, among others. For more, visit www.dereklam.com.
~XOXO FashionHustler
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