Last year, H&M toasted their Sonia Rykiel collaboration with a blow-out celebration in Paris’ Grand Palais. They built a faux-Eiffel Tower and staged a parade full of Lily Cole-topped floats and marching geese. It was — to put it mildly — just a bit over the top. So this time around, in honor of Alber Elbaz’s capsule collection, they’re toning things down a tad and staging a tasteful (this is Lanvin after all) runway show at the Pierre Hotel in Manhattan on November 19th.
It will, most likely, feature a cast of models to rival Rykiel’s and will definitely include a handful of customized outfits. The one-offs will be auctioned for charity post-show and the next day, when H&M celebrates its new Las Vegas flagship, that city’s residents (and visitors) will have the chance to buy the collection three days before anyone else.
~XOXO FashionHustler
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